The Penguin books is a piece of art: English heritage at its best. But with the introduction of digital wizardry, the Penguin paperback has been shelved in favour of audio books and online apps. But no matter how you read it, a Penguin is renowned for telling a good story. So to catapult them into the new media age, we created a Twitter-style book, written by people all over the world. Anyone and everyone could join in, write a few lines of the story using their Twitter account and get involved in creating the biggest story ever told.

The campaign won a Future Lions at the international advertising festival; Cannes Lions 2010

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