ST. LOUIS, February 12, 2019 / PRNewswire / – The bond between pets and their owners is unbreakable, but the lack of animal-friendly housing options for victims of domestic violence often leaves them a heart-rending decision – abusing abuse to keep up with their beloved pet, or late their pet behind. It is a decision that no owner of a pet should make and therefore RedRover and Purina join forces to introduce the Purple Leash Project. This project will empower more domestic violence shelters in the United States to become pet friendly, so that victims of domestic violence can escape with their pets and begin to heal together as survivors.

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At the start of this year, Purina will secure more than $ 500,000 over the next four years to establish RedRover + Purina Purple Leash Project grants. These scholarships are awarded on a semi-annual basis to provide resources and resources to transform emergency shelters for domestic violence into safe areas for survivors with pets. The Purple Leash is a visible symbol of an invisible struggle for victims of domestic violence and their pets – an example of the awareness of domestic violence and the line that symbolizes the unbreakable bond between pets and their owners.

"We have a responsibility to our relatives, friends and neighbors and their pets who may have quiet house abuse to create safe places where they can escape and cure together," said Nina Leigh Krueger, president of Purina. "Together with RedRover, we can redesign the way in which victims of domestic violence and their pets are served and strengthen our communities in the process."

Today, only roughly 10 percent of shelters for domestic violence in the US allow pets. And unfortunately, almost half of the victims of domestic violence will not leave their abusers because they can not take their pet with them, creating a barrier to the safety of the whole family, including those with four legs. By working together, RedRover and Purina hope to provide more resources for victims of domestic violence with pets, so that a beloved pet is no longer an obstacle to leave – instead a line forms a lifeline that together leads to a better future. .

RedRover + Purina Purple Leash Project subsidy, an extension of RedRover's Safe Housing program, will contribute to RedRover's goal of establishing at least one pet-friendly domestic violence in each country. Since the start of the Safe Housing program in 2012, 83 scholarships have been awarded to help shelters for domestic violence to become pet friendly for a total of $ 598,018.77. There are currently no pet-friendly shelters for domestic violence in Hawaii, Maine, Mississippi, New Hampshire, Rhode Island and West Virginia.

"For more than 11 years, RedRover has been working to support survivors of domestic violence trying to escape abuse with their pets, and together with Purina we can accelerate our goals with the hope of having a pet-friendly home in all 50 states by 2020, "said Nicole Forsyth, president and CEO of RedRover. "In addition to Purina, we encourage any shelter for domestic violence that is ready to become pet friendly to apply for a Purple Leash Project grant, and we are ready to help!"

Domestic violence shelters that are interested in learning more about being pet-friendly and applying for a RedRover + Purina Purple Leash Project subsidy can be directed to Go to for more information about the Purple Leash project.

Purina is determined to keep pets and people together for more than five years of domestic violence and is one of the founders of the PAWS Act Coalition, which, along with other nonprofits, has advocated more and better protection and services for victims of domestic violence and their pets at federal level. As part of the Purple Leash Project with RedRover, Purina volunteers and RedRover Responder volunteers will work all year long next to shelters for domestic violence to transform their spaces into safe and inviting places for pets. Purina will also donate a subsidy recipient's donation of nutritious Purina pet foods to ensure that the dogs and cats have a consistent, high-quality, complete and balanced diet when they start a new chapter with their owners.

According to the National Coalition against Domestic Violence, an estimated 1 in 3 women and 1 in 4 men will be victims of some form of domestic violence during their lifetime. Domestic violence transcends ethnicity, gender, sexual orientation, race and social status and comes in many forms beyond physical abuse, including emotional, sexual, psychological and financial. If you or someone you love is being abused by a partner or partner, call the National Domestic Violence Hotline 24 hours a day for support and resources: 1-800-799-SAFE (7233). Bilingual lawyers are available.

About RedRoverSince 1987, RedRover has focused on getting animals out of crises and strengthening the link between humans and animals through emergency shelters, emergency response, financial aid and education. Through their RedRover Relief program, they have helped thousands of animals and spent thousands of safe nights in the United States and Canada. For the fourth consecutive year, RedRover has achieved a 4-star rating at Charity Navigator, the largest independent charity reviewer in America. Go to to learn how RedRover creates a more compassionate world.

About PurinaNestlé Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and pets. Nestlé Purina PetCare is a leading global producer of pet products and is part of Swiss Nestlé S.A., a world leader in nutrition, health and well-being. Sign up here to get the latest Purina news.

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