The Fox News host, Tucker Carlson, who lost at least 26 Corporate advertisers since he's attracted a generous reaction because he had declared during his primetime show of Dec. 13 that immigration made America "dirtier" , has not seen his sponsors come back for the new year. Thursday night, the Carlson show featured 19 commercials, a low mark since early December.
In the month of January, Tucker Carlson tonight averaged 24 ads per episode (out of seven shows), compared to an average of 36 ads in the seven shows preceding his immigration monologue.
A spokesperson for Fox News m said at the end of December, "the channel usually has a lighter ad during the holiday period between Christmas and the New Year's first weeks" and this "announcement is recovering towards the end of the month", although the week of January next holiday 7 was Carlson's lowest to date (averaging 22 ads per show).
The Carlson show also lost an important advertiser this week when Red Lobster announced Monday it would stop advertising, reversing the company's previous decision to continue to sponsor the show and refuse to comment publicly. his comments. Asked about the change in the company's strategy, a spokesman said The Hollywood journalist, "We reserve the right to make changes to our purchases when the dialogue no longer meets our criteria."
Norwegian Cruise Line, which aired an announcement Monday night, said THR Tuesday: "Our ads will no longer be shown during this program."
The executive responsible for advertising at Fox News said the sponsors generally come back to the shows, only once, a company – Ancestry.com – having fired the ads from the Carlson show has returned. The genealogy company advertised at the Carlson show on January 3rd, but did not answer the question if the spot was the result of a strategy change and did not advertise in the series since.
Progressive Insurance, one of Carlson's leading advertisers, has been invited to participate on its Wednesday night show. Advertising was Progressive's first since December 19, but the company never publicly committed to stop advertising and ignored all requests for comment.
Mitsubishi, another of Carlson's biggest sponsors, made 12 announcements in December, but has not appeared in the series since December 18, a few days after the start of the controversy. Jeremy Barnes, a spokesman, said that Mitsubishi can not confirm a change of strategy but said the brand's marketing department "[adjusts] as needed to ensure that the messages of our brand and our products are communicated in the right way and to the right customers. "
Carlson's show boils down to a handful of top-notch advertisers, relying more and more on direct marketing companies and filling in lost spaces with house ads and public service announcements (mostly for the Company). for the prevention of cruelty to animals, which has not yet returned a request for comment).
The Fox News public relations department did not respond to a request Friday for comments on the latest announcer departures, but the network has already accused of "censorship" intimidation attempts inspired by the news. agenda of MoveOn.org, Media Matters and Sleeping Giants. .