Casino now wants to clearly inform consumers about the breeding conditions of
France Info Wednesday, December 5th. Two hundred criteria relating to animal welfare will be taken into account. The category of chicken purchased will be indicated by a label on the package.
The Casino Group and three independent and recognized organizations of the #protectionanimale (@CIWF_FR, @fondationLFDA & @OABA_Off) launch the first labeling on the # wellbeing animal in France. Objective: to increase transparency for the consumer.
🔗 https://t.co/UIsFnrx8C2 pic.twitter.com/0JtzQXGi1N
– Casino Group (@Groupe_Casino) December 5, 2018
It is a question of adapting to the poultry the system of notation of 0 to 3 eggs, which corresponds to the conditions of production. Commercially available chickens will be labeled A to D. These ratings will correspond to different appreciations: "superior", "good", "fairly good" and "standard".
Check the well-being of chickens
The criteria on the conditions of breeding and slaughter of poultry were established by Casino in partnership with several animal welfare associations, including the Animal Law, Ethics and Sciences Foundation.
"The purpose is to cover all stages of a chicken's life, its birth, rearing, transport and of course death," says Louis Schweitzer, president of the association.
🐔🐷🐮 #Breeding #Etiquetage // In partnership with @OABA_Off, @CIWF_FR and @fondationLFDA, @Groupe_Casino has developed a reference system based on 230 criteria (4 levels of notation): density of breeding, external course, care, transport, method of slaughter … https: //t.co/qqN89jyX1r
– Animal Justice and Law Association (@AJDroit) December 6, 2018
Mandatory video for A or B notes
To obtain the grades A or B, slaughterhouses must be equipped with a video system. "A chicken A has a much longer life than a chicken C," explains Mathieu Riché, director of sustainable development at Casino France. "You also have a transport time that is different. So all of this could end up in the price of the product we sell in stores. "
Mathieu Riché believes that these advances should not be a drag and that customers "will direct their choice towards products that promote animal welfare". The principle could then be applied to other products such as beef.